These two little Latin abbreviations get abused more than any others that I encounter in text. I suspect it has something to do with the fact that they both contain two letters and two periods and have similar uses. Their misuse is unfortunate because they do, in fact, have totally different identities:
The holidays are a reflective time of year. We slow down with the weather and bundle up with loved ones. Our internal cups fill with gratitude, altruism, and compassion — values imparted by the merry buzz in the air and on the airwaves, by the collective conscious.
When I first launched my writing services, I had an idea of what I wanted to offer: writing that helped wellness-focused businesses make a difference in people's lives. It made sense. I have a background in counselling, a portfolio of projects for non-profits, and a desire to help humanity.
Spoiler Alert: This post is full of clichés. You have been warned.
Unlike the imaginary monsters of our childhood nightmares, clichéd phrases are a real thing — and they're everywhere. They lurk around websites, pop up on social media posts, and slither into news releases. I've even witnessed them oozing out of multinational corporations. This. Is. The. Apocalypse.