When I first launched my writing services, I had an idea of what I wanted to offer: writing that helped wellness-focused businesses make a difference in people's lives. It made sense. I have a background in counselling, a portfolio of projects for non-profits, and a desire to help humanity.
Yet somehow, in the month that followed, I lost sight of that idea. My focus went from panoramic dream to thumbnail objectives. I was looking at the ocean of possibility through the eyes of an anchored anemone — one of many. If there's one way to get lost in the sea of self-employed professionals, blending in is it.
I got sucked into a whirlpool of superficial goals and sank to the bottom of the deep blue hustle. Instead of coming from a place of authenticity, I found myself trying to fit the mold of what a small business should act like and a self-employed professional should strive toward. Well-intentioned advice from loved ones and acquaintances only amplified my disconnect.
The dissonance I experienced between Personal Me and Professional Me was making it abundantly clear that I needed to slow down and sit with myself for awhile.
Drowning and in desperate need of guidance, I sought help — not for landing contracts or defining my personal brand, but for re-centring myself. And I came out with one short-term, tangible goal: something I could control. It's not a SMART goal. There will be no evaluation metrics applied. It's do-able and, most importantly, it's authentic: it's a Personal Manifesto.
Starting a Personal Manifesto